Sushant Chaudhary’s World

“Been Busy” is the excuse I have been giving to all for the last 6-8 weeks even more. I have missed so much in last couple of months that I had to blog about. Some of the main actions were:

1. My Blog’s first anniversary,
2. My Birthday,
3. Elections,
4. Diwali and lotmore.

Last week of the September was my Blog’s anniversary, First anniversary. And I missed it. I said to myself that I had “Been Busy”, to blog about it. But it’s never to late, Happy Anniversary to My Blog.

Ah! 2 weeks back I had turned one more year old. It was the day full of action around me with no time to spare. All the greetings and blessings were pouring in throughout the day from relatives, friends and colleagues. But I had “Been Busy” to blog about it.

Elections, a big event of the October month was to be covered. The interesting speech by the leaders tailored to criticize about other leaders in the public meetings. There was Dilemma in a common man’s (voter/ the sufferer) mind about,

Whom to elect?

The actual point’s to be considered about our leaders?

Choosing any leader would ever solve problem?

There were so many things to put my views upon. But, I had “Been Busy”. Not busy enough that not to vote. But yes busy enough to vote twice when my name appeared in two different voter’s lists.

Ah! Diwali Just flew by; again I had “Been Busy”, to Blog, but not enough that I spent quite sometime with my family. It was family diwali this time. I had not spent any money this diwali as it was under recession (still for many like me). With steep rise in costs of things, not a single commodity has shown a straight price line, but my pay scale has been stagnant for over 18 months now. Though I had quite a bit diwali last year, this year diwali was just family time together.

But enough of “Been Busy”! I am back.

general birthday, Blog’s first anniversary, Diwali, Elections

After a month of late working, today i managed to give a skip, and reach home early. I was deprived of luxury watching television for over a month, i wanted to take out time and catch up with the “Idiot Box”.

I reached,  started swapping channels, till I found a very unusual advert.

Advertisements was on :

1. Jawaharlal Rojgar Yojna (Modified and effective from 1.1.1994)
2. Sampoorna Grameen Rozgar Yojana (SGRY)
3. Swarnjayanti Gram Swarozgar Yojana (SGSY)
4. Mera Desh Mahan - central government of India.

These adverts were so graciously placed in 2-3 leading channels on TV set. I was happy at social initiative by central government to promote their own schemes on television. Most of this schemes are in there for over last 10-15 years. But very rarely talked about and only find their mention in Budget as amount spent on Social and Economical Welfare.

But their frequency started annoying me in half an hour. I saw each Advert at least thrice in 30 -45 minutes.

Adverts were shown in beaming in many corners of the country. It prompted me to find out this schemes and their stats of work done. I was not shocked to find out that Maharashtra was not listed in any of the 3 schemes. And no data was available on many of the states. Ideally, never worked with this schemes in states not mentioned.

I googled Schemes details in brief, schemes seemed to be for rural India. Mostly for people, who cannot poor and unemployed. I was not sure with this advertising weather right messages was going to right people.

Zee television and Radio channels are at the peak, giving out their time slots for this kind of advertisement. With a backdrop of elections coming, all this seems to be a election stunt to me. I just find it to be way to woe out educated poeple who are Television crazy,which are not end beneficiaries of any  scheme. It was just to publicize that we have worked on this area.

At end i would hope, amount of money sent on promotions of this advertisement could have been utilized, and atleast one more villages would brought under implementation. And educated people like us don’t fall for under the coverage of this schemes.

What are politicians and these channels of mass communication upto?

Just praise themselves and try and fix a vote bank,

OR

After long years decade in some cases, Government thinks that its time for them to make masses aware of this schemes.

politics Elections, Jawaharlal Rojgar Yojna, politics, radio, Sampoorna Grameen Rozgar Yojana, Swarnjayanti Gram Swarozgar Yojana, Zee