When Crores are spent before elections, on Advetising!
After a month of late working, today i managed to give a skip, and reach home early. I was deprived of luxury watching television for over a month, i wanted to take out time and catch up with the “Idiot Box”.
I reached, started swapping channels, till I found a very unusual advert.
Advertisements was on :
- Jawaharlal Rojgar Yojna (Modified and effective from 1.1.1994)
- Sampoorna Grameen Rozgar Yojana (SGRY)
- Swarnjayanti Gram Swarozgar Yojana (SGSY)
- Mera Desh Mahan - central government of India.
These adverts were so graciously placed in 2-3 leading channels on TV set. I was happy at social initiative by central government to promote their own schemes on television. Most of this schemes are in there for over last 10-15 years. But very rarely talked about and only find their mention in Budget as amount spent on Social and Economical Welfare.
But their frequency started annoying me in half an hour. I saw each Advert at least thrice in 30 -45 minutes.
Adverts were shown in beaming in many corners of the country. It prompted me to find out this schemes and their stats of work done. I was not shocked to find out that Maharashtra was not listed in any of the 3 schemes. And no data was available on many of the states. Ideally, never worked with this schemes in states not mentioned.
I googled Schemes details in brief, schemes seemed to be for rural India. Mostly for people, who cannot poor and unemployed. I was not sure with this advertising weather right messages was going to right people.
Zee television and Radio channels are at the peak, giving out their time slots for this kind of advertisement. With a backdrop of elections coming, all this seems to be a election stunt to me. I just find it to be way to woe out educated poeple who are Television crazy,which are not end beneficiaries of any scheme. It was just to publicize that we have worked on this area.
At end i would hope, amount of money sent on promotions of this advertisement could have been utilized, and atleast one more villages would brought under implementation. And educated people like us don’t fall for under the coverage of this schemes.
What are politicians and these channels of mass communication upto?
Just praise themselves and try and fix a vote bank,
OR
After long years decade in some cases, Government thinks that its time for them to make masses aware of this schemes.
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